Digital billboard6/11/2023 ![]() You should expect to spend 50 cents per square foot. It is the most popular for physical billboards as it is weather resistant and cheaper than digital billboards. Secondly, designing the billboard, which is a crucial step in attracting new costumers, can range roughly from $150-$1,000, this is usually done through hiring a design firm.Īs vinyl is the most common material used for billboards, it is most likely what you will use to place your ad on. Billboard production usually ranges from $300-$500 for a standard vinyl board. Other costs to keep in mind is the price you pay to get the billboard designed and the cost of building a physical billboard. All of these estimates are on a per-month basis. Moreover, a digital billboard can cost up to $15,000, but, this too, depends on the area in which you would like to have your billboard advertised. ![]() As you can see, the location greatly differs the amount you would need to pay. However, if you wanted to purchase one in a mid-size city, it would cost you between $1,500-$4,000, and if you wanted to buy one in a large city, it would cost you up to $14,000. For example, if you would like to buy a physical billboard in a rural area, it would cost you roughly $250. Including, but not limited to, the format, circulation, demographics, and impressions. There are many factors involved with purchasing a billboard. And it is based off the difference of how much it costs to produce the ad and how much you made off the ad. This criterion is the main one used when identifying the success of your ad. ![]() Billboard costs are represented as cost-per-mile (CPM), or cost-per-thousand impressions. ![]()
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